Augusta Sportswear Brands Launches Freestyle Sublimation

Illustrating just how important sublimation technology has become to the team sports business, Augusta Sportswear, one of the industry’s largest and most important brands, last month launched its highly sophisticated but user-friendly sublimation design platform, called FreeStyle Sublimation.

FreeStyle Sublimation differentiates itself from the host of other sublimation options through its sophisticated, yet simple interface, the company points out. Users are now able to design custom apparel via desktop or mobile devices across three brands — Augusta Sportswear, Holloway and High Five, with Russell Athletic planned to become available in January.

The FreeStyle Sublimation mobile interface gives users a bold 3D – 360 degree garment view with more than 1000 design options. A user can create a custom design within seconds on a desktop, tablet or mobile device and the sublimation design process requires just a handful of simple steps from start to finish. Users can go back and forth and make changes, saving and sharing at any time. They can also review their designs, add rosters and place orders, all from their fingertips on a tablet or smartphone.

“We left no stone unturned in creatively actualizing a fast, easy-to-use breakthrough design tool that makes creating sublimated garments an enjoyable process”, says Brad Sullivan, VP–custom solutions at Augusta Sportswear Brands. “FreeStyle Sublimation is like nothing else in the market. We believe it’s a game changer for us and our customers as we continue to invest in technology that makes it easier for our customers to get what they need from us quickly,” he adds.