Big Peach Talks Retail

Mike Cosentino (second from left) with Paul Kim, Shop Design; Matt Nurre, Retail Design Source; and NSGA president Matt Carlson at NSGA Management Conference and Team Dealer Summit.

Team dealers would do well to listen to some of the advice recently offered by Mike Cosentino, from Big Peach Running Company in Atlanta, if they are looking for ways to up their own games. The occasion was the National Sporting Goods Association (NSGA) 55th annual Management Conference and 21st Annual Team Dealer Summit in Braselton, GA, not far from Cosentino’s home turf. He was invited as a speaker on a panel ambitiously titled “Improving the Sporting Goods Retailer Experience.”

With more than $10 million in annual sales from seven stores (and one Big Peach on Wheels mobile unit) and more than 100 employees in the Atlanta area, Big Peach certainly has improved its retail experience in its highly competitive market.

“Running is who I am,” Cosentino told the audience. “It is what has defined me, sometimes for better and sometimes for worse. But many of us are not that great at store design and retailing. We have to be very aware of how we do it and not be afraid to ask for help.”

Among his words of wisdom:

  • “People ask me what’s our secret. There is no secret. We are very clear with our team and anyone can figure it out — pay attention to the environment we provide for our guests and the interaction we have with our guests. Everything falls into those two buckets.”
  • “If we are not working hard every day, if we simply manage, we become less relevant every day.”
  • “What your team wants from you is a better boss, a bigger vision from that boss and a brighter vision from that boss.”
  • “Big Peach is the friendliest place on the plant. Did we borrow that from Disney? Yes, we did. And you should, too.”
  • “Work is theater. Every business s a stage. We are all performers on it every day.”
  • “Unless you are delivering an experience, you have no authority to determine your margins and your prices.”
  • “Our competition is not in the world of sports. I would offer that we are in competition for limited resources of time, money and attention. If we win that competition, then we are in it to stay.”