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Augusta Sportswear Acquires Pacific Headwear

Continuing its oft-stated goal to become a head-to-toe supplier to team dealers, Augusta Sportswear this week acquired Pacific Headwear, a privately held company with headquarters in Oregon. The terms of the agreement were not announced.

Pacific Headwear, already a strong brand name on its own in the team and lifestyle headwear category, joins Augusta Sportswear, Holloway and High Five in the company’s growing portfolio — in addition to Augusta’s exclusive partnership with Russell Athletic on team uniforms and performance wear.

Pacific Headwear also gives Augusta Sportswear a West Coast distribution facility.

“Building our portfolio of brands strategically to accelerate growth is a key priority,” says Dave Elliott, CEO of Augusta Sportswear Brands. “The acquisition of Pacific Headwear enables us to provide our customers with a compelling head-to-toe solution that delivers on our commitment to be a one-stop solution for our customers.”

Now entering its 20th year, Pacific Headwear supplies customizable headwear, from on-field performance to lifestyle styles. With more than 200 employees located in Coburg, OR, and South Boston, VA, Pacific Headwear operates internationally with retail and team distributors spread across the United States, Canada, Europe, Australia, and Puerto Rico.

“Pacific Headwear has worked diligently to grow our company and portfolio of winning team and lifestyle headwear products to position ourselves as an innovative leader in the marketplace,” says Pacific Headwear founder Don DeZarn. “Today’s announcement is an exciting step for our organization as we look to combine the strengths of our two companies to create synergistic opportunities for our employees, vendors, and ultimately our customers.”

“This acquisition combines two great companies and a group of brands that creates amazing growth opportunities within the on-field performance, decorator and corporate channels,” Elliott continues. “We think Augusta Sportswear Brands is an ideal fit for Pacific Headwear and I’m confident that we will honor and build on the tremendous Pacific heritage while providing a platform for growth that ensures continued success for many years to come.”