Two-Minute Drill

SanMar Corporation, a supplier of apparel and accessories, recently unveiled a new Vision Statement – “A Canvas for Good”  coupled with a new Mission Statement: “We serve with care and integrity, positivity impacting lives, to inspire pride and belonging.” Both statements get to the heart of our company belief that “business is personal.” Says SanMar president Jeremy Lott: “We think we have an opportunity. A shirt we sell can do more. It can help to build community. It can help to build hope for people around the world who manufacture our product. ‘A Canvas for Good’ is our ability to use a T-shirt – something so simple we all own – but can affect peoples’ lives in a very real way.”

Johnson-Lambe, Raleigh, NC, is acquiring the team sales division of New Bern Sporting Goods in New Bern, NC. The sale will be finalized in the next month and New Bern Sporting Goods will end operations and close its retail location. Jason Skladan will assist in the transition of accounts for one year.

Five finalists have been selected by the Sports & Fitness Industry Association (SFIA) to present their start-up company at the 2019 SFIA Start-Up Challenge, which will kick off SFIA’s Industry Leaders Summit in Baltimore, Maryland, on September 25, 2019. Each entrepreneur will receive 10 minutes on the main stage to pitch their new product or idea to the Industry Leaders Summit audience. Contestants will be competing for a grand prize of $25,000 worth of digital marketing services from Empirika Media Group Inc., as well as one free year of SFIA membership. The Start-Up Challenge winner will be announced during the Awards Ceremony on the evening of Sept. 25, where they will be recognized in front of the full summit audience.

The finalists include:

  • Emblem Athletic: A gear and apparel customization company using machine learning algorithms and robotic manufacturing to completely automate the process of designing and delivering a professional personalized look for every team.
  • Miro: Miro AI uses computer vision to unlock consumer insights from athletes in motion.
  • Perch: Perch uses computer vision and machine learning to enhance the motivation, safety and effectiveness of exercise, solving the problems of those strength training today and creating the gym of the future tomorrow.
  • Slinger: Slinger is a brand focused on innovating game-improvement equipment, making tennis accessible and enjoyable to players of all ages and abilities — for new and existing players who have a difficult time finding a playing partner.
  • TAU: TAU has created a new category of wearable technology that enhances fitness by elevating physiological loading on the stride, with diagnostic monitoring of performance to enable the design of deficit specific training protocols.

The National Sporting Goods Association (NSGA) has hired Jennifer Shaffer as comptroller. CFO Dan Wiersma retired from NSGA on August 1. Shaffer joins NSGA from the accounting firm of Plante Moran in Chicago, where she worked since August 2012 and her primary responsibility was doing non-for-profit audits. She earned her Bachelor’s Degree in accounting from Saint Louis University in 2011 and her Master’s Degree in accounting from Northern Illinois University in 2012. Shaffer also served an internship at NSGA in the summer of 2011. Wiersma served as NSGA’s CFO since March 2013.

True Temper Sports is unifying its breadth of products under one name, True Sports. True Temper, best known for its golf shafts, also has decades of experience designing and producing hockey and lacrosse equipment, most recently under its True brand. At the same time, True Sports is expanding its portfolio to include its Diamond Science division, which will launch in September. This category entrance will cap off a year of growth that includes the creation of Aura figure skates and the recently completed acquisition of Accra golf shafts, a leader in high-performance shafts.