Varsity Brands Launches Annual School Spirit Awards

Extending its significant reach into all aspects of school sports, Varsity Brands, the parent company of BSN Sports, has launched its 2020 Varsity Brands School Spirit Awards, the fifth year of celebrating and rewarding school spirit.

One of the key components involves motivational speaker Kevin Laue (in photo), the first person with one arm to earn a Division I basketball scholarship. Laue is leading the Varsity Brands "Believe in You" challenge that encourages students and faculty to support one another by attending a school event he or she may not have gone to before, such as the football team attending the band concert to reciprocate the support they received all season or the band attending a drama performance, or all three programs cheering loudly at the next tennis match.

The 2020 Varsity Brands School Spirit Awards consists of 25 categories with $100,000 in awards, including $3000 for each category winner and a $25,000 grand prize for America's Most Spirited High School. Categories will be open for entries January 7–21, 2020.

Entrants can self-nominate or be nominated by a student, colleague or community member. Entries must include a short essay outlining why the nominee is deserving of this award, one letter of recommendation, and two photos demonstrating the nominee's work.

All category finalists are invited to participate in the ultimate celebration of school spirit – the Varsity Brands School Spirit Awards Show – taking place May 9, 2020 at the Walt Disney World Resort in Orlando, where winners will be revealed and honored for their achievements. The awards show will be broadcast on CBS Sports Network.

To learn more about National School Spirit Day and the Varsity Brands School Spirit Awards: For more about the Varsity Brands "Believe in You" program: