BSN Sports and Varsity Brands Launch ‘Impact Now’ Campaign Offering Return-To-School Resources

BSN Sports, along with its sister companies Varsity Spirit and Herff Jones, this week launched a campaign it is calling “Impact Now” to help schools return to the classrooms and playing fields this fall.

Spearheaded by BSN’s parent company, Varsity Brands, Impact Now leverages the company’s scale to offer administrators, faculty and coaches a digital playbook and related resources that advance school health, safety and emotional and physical needs of students in both physical and virtual classroom settings.

Through this program, schools can participate by downloading the free comprehensive Administrators Playbook outlining the resources and products available across Varsity Brands to elevate the student experience this Fall:

  • Health and Safety Resources: Customizable face masks and wall and floor signage featuring schools’ mascot and school colors are offered to help schools drive spirit while encouraging safe practices. Hand sanitizer and thermometers are also available.
  • Social and Emotional Learning (SEL): As an extension of the Varsity Brands Believe in You Program, a student empowerment program rooted in SEL competencies for grades three-to-12 has been developed to help students process emotions and dislocation at this uncertain time.
  • Together As One Halftime Performance: For schools participating in fall sports, the Together As One Halftime Performance will include a choreographed marching band, cheerleading and dance team performance available free to any school exploring field show options for the 2020/21 school year.
  • School Spirit Programs: Customized products provided through Unity Shops to unify schools and communities as well as resources outlining Pep Club creation, Virtual Spirit Kits and E-Cards for staff to connect with students are available for free to renew school spirit.

“While considerable uncertainty remains to how and when students will return to class, Impact Now will ensure that school administrators and their staff are equipped with a digital playbook that provides resources, inspires ideas and implements solutions for schools across the country based on spirit, hope, engagement and a true sense of community,” says Adam Blumenfeld, Varsity Brands’ CEO. “This is the core of the Varsity Brands mission, and we are uniquely poised to deliver on this promise even amid the ongoing COVID-19 Pandemic.

“Doing so, however, will require thoughtful, practical programming and digital tools that are equally applicable to schools in a physical or remote learning environment,” he adds. “Impact Now delivers on this promise while lending additional scale and resources to the digital tools we have already deployed over the last several months amid the COVID-19 Pandemic.”

In anticipation of National School Spirit Day on September 18, 2020, schools that participate in Impact Now will be entered into a drawing for school branding products including the grand prize of professional school branding from Varsity Brands VIP Branding team.