Augusta Sportswear Brands Makes Canadian Move
Already a major player in the U.S. team sports market, Augusta Sportswear Brands is expanding its global footprint by opening a Canadian sales office, showroom and website to serve the Canadian market. Chad Currah is its director of sales.
The company’s brands include Augusta Sportswear, Holloway, High 5, Russell Athletic and Pacific Headwear.
The company has simplified the process by invoicing and importing products directly into Canada and with the opening of the new office, products will be priced in Canadian dollars and supported by Augusta’s “Fair & Simple” shipping program.
“The goal with launching the Canadian website was to provide clarity, transparency and simplification for our Canadian customers when ordering and seeking information,” the company said in a statement. “They will now be able to view and order products and access resources, like catalogs, flyers and FAQs, all with Canadian specific information and Canadian pricing.”